Healthcare Content & Tynt Copy-Paste

I like Tynt for its utility as a content publisher (in the process of activating it on my blog). For those of you not familiar with this utility, it helps publishers add an attribution link to content when someone shares it via. copy-paste. The top benefits are - more linkbacks, traffic, PVs and analytics around the content.

With comScore pointing out in their study - Healthcare is the fastest growing content category on the web, Tynt could play a very important role to give credit where it's due to content producers. Tynt also released a study which indicates copy-paste accounts for 82% of the sharing on the web. www.tynt.com

While typing this, I came across this post "Imitation is the Greatest form of Flattery, or is it?"  by Dr. Howard Luks who sheds light on an interesting incident that happened to a surgeon who copy-pasted another surgeon's Twitter profile, word-to-word. The surgeon, who blundered, eventually took the profile and related blog post down. However, this leaves us thinking about the bigger issues related to healthcare content and attribution.

// Disclaimer: Tynt is owned and operated by my former employer, an advertising company 33Across. Please use at your own risk, and verify HIPAA compliance prior to use//

Photo credits to TechCrunch article about Tynt. T'was too cute to not "Copy and Paste" :-)

Apple Spotlight Search

Why does the Apple spotlight search not include an option to Search App Store in addition to existing options Search Web and Search Wikipedia ? 

Quora Question Link

Twitter vs PeopleBrowsr

This could potentially become a landmark case! It will boil down to the interpretation of contracts and their TOS. Assuming Twitter legal has done its job in keeping the terms tight, this could fall in Twitters favor. We'll see what happens..

"PeopleBrowsr Wins Temporary Restraining Order Compelling Twitter to Provide Firehose Access"

San Francisco, CA (November 28, 2012)

PeopleBrowsr and Twitter appeared in San Francisco Superior Court today. PeopleBrowsr won a restraining order compelling Twitter to provide full Firehose access. The court rejected Twitter’s contention that the application was without merit. A hearing date for a preliminary injunction has been set for January 8th, 2013.

“Today’s decision was a good result,” said Jodee Rich, Founder and CEO of PeopleBrowsr. “We relied on Twitter’s promise of openness when we invested millions of dollars and thousands of hours of development time,” said Rich. “Long term supply is essential as this industry matures. We made this application to ensure full unrestricted access to the Firehose for our Enterprise and Government clients.”

Read more here:

http://blog.peoplebrowsr.com/2012/11/peoplebrowsr-wins-temporary-restraining-order-compelling-twitter-to-provide-firehose-access/

Product vs Experience

Have you thought about starting with delivering an amazing experience, and backing it with a product? In the "Means to Experience" approach as I like to call it, you back into a product from the lens of delivering an experience with a measurable threshold . To do this, you will literally have to sit for days, if not months and observe a business in action first hand.

With lean startup best practices, we are trained to think in terms or solving pain points, "vitamin vs painkiller", yet many companies fail to bring the "OOMPH" in overall experience. Similar to setting validations for each of product & features, objectively validating the overall experience surrounding the use of a product should not be an option for something to do at a later stage.

A perfect world would be without products - simple, clean and invisible. Make your product and experience so seamless such that it becomes a fabric of the businesses and behavior. That's what makes a powerful product, er... experience.

Doctors, Upgrade Your Desktops

I've observed many doctors' behavior while using their office computers. Nearly 50% of them, at some point, go into a frenzy with their mouse because their computer is too slow or verbally voice their disappointment with the machine.

In the age of instant, having to 'click-click-wait-wait' could mean many different things to a doctor, and to a patient. I have a hunch. If their computers had updated hardware or software that made their workflow 10% faster, it would have significant impact on patient satisfaction, and the bottom line. Time saved, bedside manner, demeanor, less errors, etc. - there are tangible and intangible benefits, outcomes of which are indirectly tied to the experience with technology. 

When doctors have their Windows XP PC, in one instance, the doctor had to to run a VPN, and then log into a terminal, then log in again to the portal - the experience is lost in clicking and waiting. There are plenty technology startups focusing on amazing products. 

For many doctors, their iPad and smartphone is the biggest update and satisfaction driver when considering speed, reliability and experience in inputting and retrieving information. So Doctors, replace those desktops for a seamless experience!

Values

"Judge yourself by the values you protect, less by money and accomplishments"

Ultimate Doctor Dashboard

Everybody has a dashboard. Consumers, businesses, plumbers, doctors - every individual has a screen or multiple screens that keeps them updated of things they care about. For most people, their email, facebook and twitter act as their social dashboards. Salesforce acts as an operational dashboard for many Fortune 500 organizations, while startups like Domo hope to pull data from various silos in one place, what they call the CEO dashboard.

So the question that has been on my mind for a long time is - What does the ultimate doctor dashboard look like? How does a doctor or practice manager with one touch or click know the most important metrics and variables that run their practice?

More on this soon...

75% of doctors own a smartphone or tablet

Growth vs LTV

I was speaking with someone who worked for a very large SaaS organization, picking his brain about how large successful SaaS companies look at growth in relation to customer service and retention as a strategic advantage, or even as a variable embedded in their business model. 

For example, every company expects a portion of their client base to leave for various reasons - product not a fit, bad customer service, price etc. Why dont more companies start with LTV and work backwards to their revenue and retention goals, instead of starting out with an aggressive sales model? 

There are examples of thriving and troubled companies we see in the marketplace today, I don't need to take any names. How would their business be different today if they took the LTV first versus growth first approach?

Know Thy Customer

Customer Satisfaction

It is such a cliche topic - no company will say that they do not want highly satisfied customers. Yet, there are companies that are very successful in delivering customer satisfaction, while others falter and the dissatisfied customer trend becomes rooted in the company. This is hard to reverse, and has significant impact on the bottom line, besides making the company feel incomplete and handicapped. It's amazing how many CEO's and investors talk about growth but very few touch on the topic of LTV - lifetime value of the customer. 1000 customers who stay with you and love you forever is much better (and profitable) than 10,000 who stay with you for few months or years, and then leave.

I hope for my company to develop a deeper and personal relationship with doctors, while delivering solutions which make their life a little bit easier. I strive for compassion in our DNA, and the hunger to deliver on promises to ourselves, our co-workers and the stakeholders. 

Considering the doctor's mobile site will be the #1 Health App in the years to come, our goal is to have 100% doctors LOVE us for the promises we keep, and the services we deliver. 

Amen.

Dear Doctor: Patients seek compassion, knowledge and more..

Speaking with doctors everyday about their perspective on technology and mHealth/mobile healthcare - this thought came to my mind:

If anyone was given 15 minutes to educate a doctor about anything, what would it be, and why?

I left the question open ended to get diversity in perspectives, and posted it on Quora. There were a few key expectations from both doctors and patients that stuck out in the answers, and I believe the following may resonate with majority of the patient population, and doctors. 

Doctor's must:

1) Listen

2) Show Compassion

3) Say it as it is

4) Know how to deactivate a muscular Trigger Point

5) Show Respect

6) Have Knowledge Outside your Specialty

7) Educate patients - pre and post-op 

8) Give Time

9) Read Bad Pharma / Know the affects of old and new pharma.

10) Provide critical appraisal of medical literature 

This is by no means a scientific or research ranking - just ordered by the popularity of answer's and things that stuck out to me. Read some amazing stories, and share your perspective here: 

http://www.quora.com/Doctors/If-you-had-15-minutes-to-educate-a-doctor-about-anything-what-would-it-be-and-why