I like Tynt for its utility as a content publisher (in the process of activating it on my blog). For those of you not familiar with this utility, it helps publishers add an attribution link to content when someone shares it via. copy-paste. The top benefits are - more linkbacks, traffic, PVs and analytics around the content.

With comScore pointing out in their study - Healthcare is the fastest growing content category on the web, Tynt could play a very important role to give credit where it's due to content producers. Tynt also released a study which indicates copy-paste accounts for 82% of the sharing on the web. www.tynt.com

While typing this, I came across this post "Imitation is the Greatest form of Flattery, or is it?" by Dr. Howard Luks who sheds light on an interesting incident that happened to a surgeon who copy-pasted another surgeon's Twitter profile, word-to-word. The surgeon, who blundered, eventually took the profile and related blog post down. However, this leaves us thinking about the bigger issues related to healthcare content and attribution.

// Disclaimer: Tynt is owned and operated by my former employer, an advertising company 33Across. Please use at your own risk, and verify HIPAA compliance prior to use//

Photo credits to TechCrunch article about Tynt. T'was too cute to not "Copy and Paste" :-)