As the healthcare compensation model moves towards outcome versus the traditional transactional model, the semantics as well as the dynamics in the way healthcare is delivered is bound to change. The physicians who do not embrace this trend are going to see a drop in reimbursements, patient satisfaction and ultimately their revenue.
Outcomes of care delivery are the function of the patients' perception and the outcome of the treatment. Ask any doctor and they will tell you how important physician-patient relationships are insuring patients are satisfied, and adhere to the physicians treatment recommendations. They'll also tell you that they only have 6-10mins to spend with each patient, followed by on average 30 mins. of paperwork and documentation related to that visit. So the question is - how do you manage a relationship with the time constraints and the added burden of documentation?
Answer: Utilizing additional channels of patient relationship management - namely Mobile & Social. According to PwCHealth:
“Social, mobile, analytics, and cloud technologies are the underpinnings of new business models in which health organizations will be paid based on value rather than volume.”
Every industry - from retail to service businesses & SMBs have been impacted with the rise of social and mobile. Healthcare delivery transformation and patient engagement via mobile and social is inevitable. Patients are also empowered with review platforms such as Google Places, Facebook, Vitals, Healthgrades, ZocDoc, BetterDoctor -- and one negative review (in the absence of positive reviews to counter them) could seriously hurt the practice. There's just a lot going on for physicians, and the physician or practice managers are increasingly finding it hard to manage their digital presence.
While EHR's are primarily focused as being the CRM for the healthcare industry, there's a need for a mobile & social dashboard for the physician's office. Think CrystalMD as a hybrid of Desk.com & Buddymedia while EHRs being the Salesforce.com of the industry.
At CrystalMD, we strive to facilitate and nurture the physician-patient relationship with our platform that makes it effortless to manage the physicians' mobile and social presence.
Below is a preview of the CrystalMD physician's digital dashboard (actual stats of a physician office). We are extremely excited about the possibilities and look forward to serving physicians and patients in 2014!
