Omni (BeOmni.com) delivers a magical experience in executing their value proposition. The three-part act is unlike any other in its category.
In the 1997 movie "The Prestige" -- Cutter (played by Michael Caine) breaks down magic into three acts, which I'm going to use as an analogy to describe Omni --
Cutter: "Every great magic trick consists of three parts or acts. The first part is called "The Pledge". The magician shows you something ordinary: a deck of cards, a bird or a man. He shows you this object. Perhaps he asks you to inspect it to see if it is indeed real, unaltered, normal. But of course... it probably isn't.
Omni’s first act is their most basic value prop or hook: store any item for 50 cents a piece. I do the math of what it would cost a closet full of items to store and my reaction is — “no way it’s so affordable, what’s the catch”? Renting and maintaining storage space is synonymous with physical and mental pain. Omni is going to flip the model — storage without leaving your chair for 1/5th the estimated cost? I’m intrigued.
Cutter: The second act is called "The Turn". The magician takes the ordinary something and makes it do something extraordinary. Now you're looking for the secret... but you won't find it, because of course you're not really looking. You don't really want to know. You want to be fooled.
A quick chat with in-app "concierge service" (great use of Intercom) makes me take action to sign up and give it a go. After I schedule the pickup in the app, Omni concierge collects my items for storage -- and then does something extraordinary with it:
It neatly catalogs all the items with a picture and description in the app, available for requesting it on-demand. All for under $10.
My Reaction: WHOA. Amazing. This is genius! That was smooth! I haz space!
Cutter: But you wouldn't clap yet. Because making something disappear isn't enough; you have to bring it back.That's why every magic trick has a third act, the hardest part, the part we call "The Prestige"."
Wait a minute, there's a "list for rental" toggle button for each item I have stored. As the final act, Omni puts your items to work by renting it on the marketplace. With one toggle. I list my DJI Drone for rental, set a price, and it gets rented for $20/day. Cha-Ching! I also decide to try out a Polaroid Snap camera -- $7 a day instead of $100 retail.
I can make anything I desire, appear and disappear, and maybe get paid for it. That's magic.
Standing ovation & applause ensues.
(I'm not affiliated with Omni, except as a customer. You can get $25 off by using code SHADAB)